At Accentuate Web Design & Marketing, spearheaded by CEO and Digital Strategy Consultant Eden Brownlee, managing the intricacies of building robust digital presences for SMEs is a continuous endeavor. From strategizing brand missions to efficient onboarding of developers and strategists, the company faced operational challenges in maintaining process currency and efficiency.
The turning point came during a conference over five years ago, when a recommendation introduced Eden to Process Street as the ideal solution to optimize their workflows.
What stood out to you about Process Street?
“The integration was seamless, and the immediate impact was noticeable. The automation and ability to update in-flight processes were game-changers for us.”
The Challenge: Revolutionizing Web Development Processes
Accentuate had previously used Google Workspace and ClickUp to manage documentation and task allocation, but processes often fell behind. “In an industry that’s always evolving, a static process meant our web projects quickly became outdated,” Eden explained. “With Process Street, the dynamic nature allowed us to keep all processes relevant and accurate.”
The web development processes were the first to experience this transformation, providing predictable quality and timely completion of projects, even when handling 20 to 30 web developments simultaneously.
The Solution: A Leap in Onboarding Efficiency
From HR to client project management, Process Street’s flexibility and reliability have ensured that every department at Accentuate runs efficiently.
How do you ensure quality across your business?
“Every project, every client interaction has a process, and if not, the team is quick to create one. This ensures we maintain high standards of both work quality and client satisfaction.”
Beyond internal efficiencies, Process Street has become central to how Accentuate delivers consistent, high-quality outcomes for clients across both marketing and web development. From the moment a client signs on, tailored workflows ensure every stage, from digital discovery to launch and ongoing campaign rollout, is aligned with strategy and executed without delay.
How does Process Street help your operations remain agile?
“Our Growth Plans and marketing services require agility without sacrificing structure. Process Street enables us to manage complex, multi-channel strategies with ease, ensuring every post, campaign, and optimisation task is on track, visible, and aligned with our client’s goals.”
Each marketing initiative, whether SEO, social media, or paid advertising, is supported by predefined workflows and checklists that keep the team accountable and clients informed. These processes ensure deadlines are met, deliverables remain consistent, and campaigns scale easily as clients grow.
For web projects, Process Street standardises the entire delivery lifecycle: discovery sessions, design reviews, development milestones, QA, and launch checklists across dozens of simultaneous builds. The result: fewer errors, faster turnarounds, and a polished, professional experience for every client.
By embedding Process Street into both client delivery and internal collaboration, Accentuate has elevated the quality and consistency of its services, turning structured process into a key differentiator in a competitive digital landscape.
Accentuate Uses Process Street for:
- Onboarding and training employees
- Web development process management
- Client project tracking and updates
- HR, financials, and administrative workflows
The Results: How Process Street Empowered Accentuate
With Process Street, Accentuate saw a significant improvement in onboarding efficiency, especially for developers. “Before, onboarding a developer could take weeks, even months. Now, it’s down to just one or two business days,” Eden noted. “This 90% reduction is a testament to the power of organized and automated processes.”
Process Street allowed Eden to hand over crucial processes across departments, freeing up his time and empowering team members to lead their projects.
How did onboarding efficiency improve?
“Onboarding now practically trains itself. We have a systemized approach that allows new hires to be productive almost immediately. It’s not just a process, but a self-improving system.”
Accentuate is poised for exponential growth, aiming to triple in size within a few years. Process Street’s robust integration capabilities, particularly through Zapier, have been critical in this journey. “Our CRM and now starting with Front, all link through effective integrations, making data flow seamlessly across platforms,” Eden shared.
Their existing workflow even includes a defined process for creating new workflows, showcasing a mature, process-driven culture that values precision and adaptability.
Implementing Process Street has been instrumental for Accentuate, propelling their operational efficiency and keeping them competitive in the fast-paced digital marketing industry.
- 90% faster onboarding and training times
- Consistent process updates and accuracy
- High-quality deliverables across all projects
- Enhanced operational efficiency and scalability
For Accentuate Web Design & Marketing, Process Street is not just a tool but an indispensable part of the company’s strategy to maintain excellence and innovation in digital marketing. As they continue to expand, Process Street supports Accentuate in turning operational challenges into strategic growth opportunities.
Efficiency isn’t optional. Neither is falling behind.
Accentuate needed a way to deliver more projects without sacrificing quality. With Process Street, they onboarded 90% faster, improved consistency, and scaled their digital operations with ease.
Note: Our solution is powered by AWS and uses these AWS services: Lambda, SQS, API Gateway, S3, CloudFront, Elastic Beanstalk, WAF, ELB, RDS Multi-AZ, EC2, and ElastiCache for Redis
The post Accentuate Web Design & Marketing Cut Onboarding Time by 90% with Process Street first appeared on Process Street | Compliance Operations Platform.
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